“Welcome to the fam @neymarjr #KingIsBack” Puma tweeted together with a picture of the Paris Saint-Germain striker, kitted out in his new internet marketing ‘club’s’ clothes.
The world’s most high-priced participant confirmed the sponsorship transfer in an open letter posted on social media.
“I grew up watching films of good soccer legends such as Pele, Cruyff, Eusebio and Maradona…who each and every performed in Puma.
“For these good reasons, from today onward, I have the honour to unite with the brand that aided the largest legends of football become what they are,” he wrote.
Neither Neymar nor Puma gave specifics of the size of the deal or how a lot it was truly worth.
“Neymar Jr…is an ambassador of the brand on and off the pitch,” the company informed AFP, emphasising the confidentiality about the contract.
The transfer represents a substantial transform for the 28-yr-outdated just after leaving Nike, his sponsors considering the fact that he was a 13-12 months-outdated prodigy.
– Puma statue –
News that a offer experienced been struck was very first published by Brazilian sports web page Esporte Interativo, which is recognised for breaking the tale of Neymar’s transfer from Barcelona to PSG in 2017.
Citing “exceptional information and facts,” it stated facts on the settlement and Neymar’s initial promotional appearances for Puma had been anticipated “in the coming times”.
Neymar had appeared to fall hints that a deal was close, mentioned Esporte Interativo.
He just lately adopted Puma, PumaFootball and 8 other accounts associated with the brand on Instagram, and posted a picture of himself Thursday with what appeared to be a statue of a puma in the qualifications.
Neymar’s very last arrangement with Nike was reportedly an 11-yr deal up to 2022 value a complete $105 million (88 millions euros).
Forbes magazine, which ranks him the world’s seventh greatest-paid movie star, estimates his earnings for this yr at $95.5 million, which include endorsement deals.
At Nike, the world primary sportswear company with turnover of 39.1 billion euros in 2019, Neymar was 1 of quite a few headline athletics stars like LeBron James, Rafael Nadal, Serena Williams, Cristiano Ronaldo and Kylian Mbappe.
With his new Puma ‘family’ he will promptly assume a leading marketing job together with 6-time Method Just one globe winner Lewis Hamilton.
For the German agency, whose income fell by in excess of 16% in the 1st quarter of 2020 owing to the coronavirus pandemic, Neymar’s seize should really fork out dividends in the medium time period.
Neymar is a fitting substitution to one more world sports star in the Puma relatives but now retired – Usain Bolt.
PSG paid out a record 222 million euros for his transfer from Barcelona in 2017.
With his skinny good looks, tattoos, at any time-switching hairstyles and massive pursuing on social media, Neymar is one particular of the greatest names in sports and past — however his brand has been tarnished at situations.
On the pitch, critics accuse him of diving in matches. Off the pitch, he has faced accusations of tax fraud and a 2019 rape allegation.
Brazilian police later on dismissed the latter situation, citing a absence of proof.
He was compelled to miss out on PSG’s Ligue 1 year-opener on Thursday immediately after testing favourable for Covid-19 pursuing a getaway in Ibiza after PSG’s Champions League final defeat to Bayern Munich.
Regardless of his go, Neymar’s one-way links with Nike are not severed absolutely as he will continue to put on the brand when playing for two of their clients – Brazil and PSG – on the pitch.
This tale has been revealed from a wire agency feed without having modifications to the text.