NEW DELHI: A “rogue” lending application, Udhaar Mortgage, which thrived employing a title resembling an additional app, was taken down from Google PlayStore on Tuesday for violating the technology giant’s “trademark” policies.
Udhaar Loan utilised to present credits at really higher interest charges and resembled the name of a legitimate Indian startup, Udhaar, to build its believability, a phenomenon that scientists say is really prevalent.
Udhaar presents alternate credit rating scoring mechanisms for “underserved individuals”. Udhaar’s co-founder Ravi Sethia had submitted a grievance with Google almost a month back about the “rogue” lending app, stating it copied the name of his organisation, which the firm’s founders experienced trademarked in 2016.
A Google spokesperson confirmed to TOI that the app was taken down.